What are No-follow and Do-follow Links

To understand what these terms mean, first, it is necessary to know that the domain authority on a website is a very important factor and considered by Google when ranking the website in a given search.

In this way, companies that have greater authority in their domain (which is basically the access link of the page), are more likely to be better positioned by Google.

This is because the site, in its domain link, was able to respond to what was requested by the customer, which favors the interaction and click process; as well as meets search engine guidelines for good positioning – which also includes links.

With this, people have a better experience in relation to your site, which brings benefits during the process generated by the search engine.

Understanding this initial part, you might be wondering: but what does this have to do with nofollow and dofollow?

No-follow and Do-follow in SEO

The challenge for a company that has an ACM price board website in the digital environment is to create a good authority for its brand. The same goes for any other segments, after all, to stand out you have to be found or mentioned.


Among some actions that can be applied to have more reach and visibility is the construction of authority, which is done from networks of well-built links.

Even links that are not well constructed do not appear well positioned on Google. As a consequence, there is a loss of ranking, which harms the company’s image and its sales (since it is not seen by users).

However, if Google understands that your link was built naturally – good mentions on other sites – and that the user’s search matches what is presented in the contents or hyperlinks, the interpretation is that this link is DoFollow (or natural link ).

This process usually takes place through content partnerships and link exchanges, in which brands mention others that they consider to have valuable information for their users and customers. Thus, relevance is built from citations.


In the case of the No Follow link, it is done when there is a modification in the HTML code, indicating to the search engine that this link should not be followed, or that it is not so reliable.

This can cause a loss of brand authority if not done properly. Consequently, it affects the website and the company.

In this case, sites from not-so-reliable sources and referrals to affiliate links should be placed as nofollow so as not to jeopardize the strategies.

However, they will not be considered in the annotation and metrication for the positioning. Already being mentioned as nofollow can be more negative for the business.

Linking Strategies

In an introductory way, therefore, we can understand that dofollow and nofollow links are those that, when inserted on your website, may or may not be pointed back, redirecting users and Google ratings.

Both should be used within a content strategy, as long as they follow good practices that increase your digital results.

Dofollow links are links that do not have the “nofollow” attribute in their composition, making direct targeting and being counted in the actions.

It is very important to point out that for any positioning strategy in search engines, these links must be created internally (on the website) and externally, on the internet.

There is no “dofollow” parameter for links. Directed links are the default state; so you don’t need to specify that a certain link should be followed.

In the case of nofollow links, it is necessary to specify this condition in the formatting of the page and source code.

Thus, a cleaning company or other market segment that wants to have a good positioning needs to invest in well-structured SEO routines as well as linkbuilding and guest post actions.

Basically, SEO aims to improve the company’s positioning on Google through the practices and algorithms of search engines, making the process of transmitting digital information more efficient and adding authority to the domain.

The guest post and linkbuilding are related to these SEO actions and the creation of partnerships and value link networks, usually consisting of actions outside the brand’s website, but which also contribute to relevance.

The particularities of this topic do not stop here and, therefore, you are our guest to continue reading and learn how these links can be used in your custom cabinet company or in any other segment.

Knowing More about No-follow and Do-follow Links

Checking and verifying a link is essential, as excessive standardization of links on a site can end up affecting its ranking.

So much so that this practice is not recommended by Google, which is suspicious when a company’s links are too standardized.

But how can you tell if your website link is NoFollow or not? Basically, there are two ways to check this theme.

First, you need to right-click on the page where the link is and select the item “view source code”.

This way you can search for the term “nofollow” with the “ctrl + F” keys on your keyboard.

There are also some browser reading tools that can be installed on your website that facilitate this process of displaying links that are natural or not. The same process can be carried out on partner sites, in the case of exchanging links.

Despite all the care that your personalized gifts company must take in relation to natural links, for example, it is important to point out that receiving a NoFollow tag does not necessarily mean that your company will suffer any penalty from Google for this, but that it is necessary to monitor the actions.

What happens is that in this case your site is not accounted for in that material, with no increase in DR (eg. However, attention is necessary, as the page may suffer a loss of authority and cease to be referenced by Google.

Still, receiving a No-follow link is not the end of the world and can even add benefits to the company, as Google has also started to consider this option based on receiving spam and other criteria – even if to a lesser degree and some considerations .

What are the Benefits of No-follow?

Although it seems that the unnatural link will not bring any benefit to your company, whether it is an industrial guillotine or a semi-jewel e-commerce, it is important to point out that this is not true.

We will even list here some benefits that this action can bring to your company:

  • Increase in organic website traffic;
  • Allows brand exposure;
  • Assists in the process of building authority;
  • Allows for technical tweaks to an SEO strategy.

With this, it is very important that your company is not afraid of this type of link, but that it uses this experience as a possibility to grow, to expose its brand, to optimize texts for SEO techniques and also to invest in the publication of articles and of partner sites, just following the actions more rigorously.

What No-follow link options does Google Consider?

If this subject still seems confusing for you to apply in your printer leasing company , we will show you two link attributes that were discussed and presented by Google in late 2019 and that help in the process of identifying the nature of the link.

The first element that we are going to highlight is the sponsored , which is used in sponsored attributes and which are used to identify a link present on the site – checking if it was made from an advertisement, a sponsorship or an agreement.

Another aspect that is taken into account is the UCG, which is the markup of links that are generated by the page’s user. An example of this is people who comment on a post or on a forum to add links and mentions to a brand.

In the case of Google’s suggestion in relation to “nofollow”, it is possible to identify through some techniques of the programming language when the search engine cannot associate a site or crawl a page from a link.

There are also cases where there are a high number of links, whether paid or not, with the aim of deceiving Google.

In this case, the company may suffer some penalties. Basically, some elements that bring this alert to Google consist of the suitability of the company’s action, such as the possibility of buying or selling links, carrying out this exchange frequently or automating some aspects, such as Link building.

The action of inserting keywords in excess in a text about an electrical technical report or any other topic that is of interest to your company, for example, can also indicate a sign of fraud or irregularity for Google.

Understand the Difference Between No-follow and No-index

To close this article on this complex topic, it is important to talk about the difference between No-follow and No-index.

Google has some mechanisms to prevent a page from being indexed. For this reason, it is necessary to understand the differences between these concepts.

Nofollow is used for links individually, being able to add some terms such as <head> and relate some mechanisms that remove links that are not natural.

It is not good for the company to seek to avoid a Google crawl in relation to the pages of a website, as there are different ways that Google has developed to do this crawl.

Thus, a company that wants to prevent Google from tracking the page or link mentioned, avoiding the incorrect indexing of the content produced, may resort to other tags, such as “noindex”. That is, there will be no indexing, or positioning in Google.

It is worth mentioning that it is very important that this whole process is done by a technical team in SEO and specialized in the subject, since it is a subject that involves a complexity, understanding of the programming language and the codes to be inserted.

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