How to Start your Business and Sell Online

Are you thinking about having your business online? In this article I will cover a step by step to get started today.

I advance that having an online business is not easy, but it is totally possible. The great attraction is that you don’t need big investments to start and you don’t even need to hire employees, you can hire freelancers .

Another advantage is the flexibility of schedule.

Use of your business’s social media

The fastest way to have sales is through social media. Mainly through Instagram . By creating an Instagram profile, you can now post about your business and product, starting to capture customers.

The social network helps in the awareness phase of your customer, disclosing the advantages of your product. Big brands already know that having a presence on social media is essential, so competition is not easy. So, pay attention to the photos and texts. Having a profile with an attractive look is essential.

Spend an average of 3 and a half hours on social media. TV has lagged behind with this competitor.

Your Business Website

Once you have tested the business and want to start selling in larger quantities, the website is the strategy to follow. Having a website helps your business reputation and professional image.

A website guarantees its availability 24 hours a day, 7 days a week, without necessarily having to be active, working 24/7.

Another advantage of having a website is that you are creating something that is yours. With social networks you are hostage to the algorithm, to show your posts.

Market Differential

We recommend that you have a differential for your business, think about what would make a person buy from you and not from your competitor. Having a differentiation strategy is fundamental to having a healthy company.

To develop your differentials, map out who your main competitors are and build a strategy. New stores are born every day and indicators show that companies in Brazil do not last 10 years, and 1 in 5 closes after 1 year.

So it’s worth investing some time in building a very clear differential, do you agree?

Skills and Team

You must be thinking, will I be able to do it all? The tip we give is to start, fear will always exist – don’t let it paralyze you.

Look at your abilities and see where you have potential in yourself. There will be areas that you don’t master and don’t have the skills to execute. That’s why you can have a partner, hire an employee or, what is more recommendable, hire a Freelancer.

Brand Creation for your Business

When creating your business on the internet, you create an open space to talk about your company. Sites like Reclame Aqui, which is a business evaluation channel, can sink your business.

Therefore, it is essential that you worry about after-sales. Constantly evaluate if your customer is enjoying your product, ask them for their opinion – we all like to participate in the construction of something.

Sense of Community

In line with your client’s participation, we have constant success stories in companies that are adopting this strategy. It’s not uncommon to see CEOs and directors on social media and that’s for a reason: relationship and community building.

Recently Nubank made a partnership with Anitta, that’s right – the singer. People connect with people, so it’s interesting to have a PR person.


There are several ways to start a business and sell online. There is no magic formula that guarantees success, but constant analysis of the market and your competitors puts you ahead of many.

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